With good prospects, Hispack is already preparing next year’s edition to be held from 7 to 10 May at the Gran Via exhibition center of Fira de Barcelona. The leading trade fair for the packaging industry in the Iberian market aims to increase by 15% the number of exhibitors compared to its previous edition, increase its national and international convening power, and promote debate on the sector, showing the positive impact of packaging on sustainability and innovation in manufacturing processes, logistics, marketing and user experience of all types of products.
Organized by Fira de Barcelona in collaboration with Graphispack Association, Hispack expects to bring together more than 720 direct exhibitors and 1,250 brands represented in halls 2 and 3 of the Gran Via exhibition center. Space contracting is progressing at a good pace with the confirmed participation of a high percentage of companies from last year’s edition, as well as the incorporation of new firms with a high innovative component, especially in the materials, premium packaging, automation and robotics segments. It is also expected that 25% of exhibitors will be international.
The Barcelona show will structure its commercial offer around five sectors: Packaging Machinery & Process with machinery, equipment and technology for the manufacture of containers and packaging, as well as product packaging processes and operations; Labelling & Bottling with machinery and equipment for bottling, labeling, coding and marking; Logistics, Automation & Robotics, with intralogistics, handling, storage, distribution and transport equipment; Industrial Packaging, solutions and materials for secondary or tertiary packaging of industrial products; and Brand Packaging, materials, containers, cases, closures, formats, designs, POS and premium packs for brands to differentiate themselves at the point of sale and optimize the user experience of their products.
Connecting with demand
Hispack’s best letter of introduction is the broad representativeness of its offer, which covers the entire packaging life cycle and seeks to attract 27,000 professionals from different sectors who use packaging industry solutions. In this edition, Hispack is committed to strengthening its leadership in the national market and convene a greater number of final packaging brands among large companies and industrial SMEs from all the Autonomous Communities.
At the same time, Hispack will redefine its internationalization program and invitation of buyers, focusing on markets of interest for exports of the Spanish packaging industry. In this sense, the organization expects that 12% of visitors to the fair will come from abroad.
Epicenter of industry debate
In addition to its exhibition area, Hispack will once again offer a program of presentations and networking activities where agents from the supply and demand sides of the packaging sector will present, jointly and collaboratively, the most innovative projects that are transforming the industries. In this sense, the “Best in class” program will once again stand out, recognizing several companies that are examples of best practices in the incorporation of packaging solutions with a high innovative impact on their products and processes. Likewise, Hispack’s Unboxing knowledge space will focus on sustainability, as a monographic theme covering the entire packaging life cycle. In addition, some presentations will address the main trends that are marking the development of the packaging sector: the growth of the online channel, changes in consumer preferences, the digitization of packaging, regulatory changes for the sake of sustainability, and the pressure to reduce packaging costs by brands and retail to improve their margins.
On the other hand, Hispack is working on updating the study on the packaging industry in Spain, a bibliographic tool that collects the main economic and business magnitudes of the sector. As a novelty, the report will incorporate a sectoral Barometer that will take the pulse of the market in business key from the opinions of representatives of companies, experts and entities linked to the world of packaging in our country.
Finally, Hispack together with Graphispack Association has called the Liderpack Awards, the most important awards of Packaging and PLV in Spain that allow access to the WorldStar for Packaging Competition. The deadline for entries is open until September 7 and the trophies will be awarded at the fair.
Barcelona, July 5, 2023
Maria Dolores Herranz
Tel. 93 233 25 41